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Title IV, Part A - Capacity Building Initiative

Initiative Brand Guidelines

How to Use the Brand Guide

Our Initiative has established brand guidelines to ensure brand uniformity. When utilizing our logos, as well as our print or online resources or materials, please refer to these guidelines, so that together, we can continue to build a stronger, consistent brand presence.

Colors

These are our approved brand colors.
 

 

A solid navy blue circle swatch displaying color codes including hex #012169, RGB, and CMYK values.

A solid brick red circular color swatch displaying the hex code #b72418 and color model values.

A solid orange circle displaying the color name TEA ORANGE with Pantone, hex, RGB, and CMYK color codes.

A solid light grey circular swatch displaying the color name and its corresponding codes.

Fonts

These are the fonts used within our brand assets.

 

 

Primary Font: OpenSans

Secondary Font: Roboto Slab

Logos

The Title IV, Part A Capacity Building Initiative’s logo plays a key role in the Initiative’s visual identity. It should appear on all collateral, publications, digital media, and documents. It includes the logomark and Initiative name.

The below logos are approved for reproduction and use.

A circular logo for the Title IV, Part A Capacity Building Initiative with color and design annotations.

Size Requirements: To maintain legibility, the Initiative logo should always appear at a width of at least 1/2-inch for print or 38 pixels for digital. Any time the logo appears at 75 pixels or larger, the full name Title IV, Part A, Capacity Building Initiative must be included within the logo. When scaled smaller, the logo should appear with the logomark only.

Primary Logo

 

 

A circular logo for the Title IV, Part A Capacity Building Initiative featuring a shield with a star, a head silhouette, and a school building icon.

Grayscale Logo

Grayscale version for black-and-white materials.

A solid black image with two small, indistinct grey shapes.

All-white Logo

All-white version for use against black, dark, or busy backgrounds.

A black and white circular logo for the Title IV, Part A Capacity Building Initiative with a central shield icon.

Logomark Only

Logomark only versions (color, white, and grayscale) when width is less than 75 pixels.

A shield-shaped logo divided into blue, white, and red sections with an orange outline.    A completely black image with no visible objects or details.

 

A black and white emblem shaped like a shield, divided into three sections featuring a star, a head silhouette with a heartbeat line, and a building.

Logo File Formats

These are our approved file formats for print and digital use.
 

 

A gray icon representing a JPG file.JPEG

Use it for: Web

 

A JPG logo file is suitable for use in situations where smaller file sizes are prioritized and high-resolution scaling isn't required. This format is ideal for web use, such as on websites, email signatures, or social media, where faster loading times are needed. 

Download T4PA CBI Brand Assets (JPEG Folder)

A gray icon representing a PNG file.PNG

Use it for: Web or Print

 

A PNG logo file is ideal for digital use, particularly when you need a transparent background. PNG files retain detail and clarity without quality loss, making them perfect for use on websites, social media, presentations, and digital documents.

Download T4PA CBI Brand Assets (PNG Folder)

Choosing the right file format for each logo is essential. When requesting a logo file, consider whether it will be used for digital display or print. To request a logo file, please email tloftin@esc14.net.

Thank you for retaining our brand identity!